Who We Are
About Fei Wu and Feisworld Media
15+ years of experience in digital marketing and content creation. 400+ podcast episodes. 1,000+ videos on YouTube. 50+ brand partners. We create content that ranks on Google, gets cited by AI, and builds lasting authority.
Brands we work with
What We Do
We help brands get discovered — by people and by AI
Feisworld Media is a digital media company founded by Fei Wu in 2016, based in Boston, Massachusetts. We help brands and creators grow their businesses using content, video, and AI.
We Help Brands Get Discovered Online
We create original content for brands — tailored blog posts, YouTube videos, and podcast episodes — designed to rank on Google and get cited by AI systems like ChatGPT, Perplexity, and Claude. Our approach combines traditional SEO with what we call Contextual Footprint Optimization: building brand presence across every platform where AI models learn to recognize and recommend you.
We work with 50+ brands including Adobe, ElevenLabs, Synthesia, and Riverside. Get an AI visibility audit to see how your brand appears in AI search.
We Help Creators and Small Businesses Grow
We teach content creators and small business owners how to use AI tools and video strategies to build their businesses. We create tutorials, courses, and guides that show people exactly how to grow on YouTube, start podcasts, and use AI to save time.
About Fei Wu
From the youngest radio host at China National Radio to building a media company that helps brands get discovered by AI — here’s Fei’s journey.
Early Life in China
Youngest Radio Host at CNR
Won an English competition at age 16 and became the youngest radio host in the history of China National Radio (CNR). Her show "Youth Rhythm" aired in both English and Mandarin Chinese for one full year.
Moving to America
Boston Education & Athletic Achievement
Moved to Boston at age 17 as an international student. Joined the boys' ice hockey team at Fryeburg Academy and became team captain, later helping start a girls' team. Attended Northeastern University studying computer science and mathematics. Earned a Third Degree Black Belt in Taekwondo at O'Malley Tae Kwon Do.
Corporate Career
Digital Marketing & Project Management
Spent nearly a decade at digital marketing agencies and consulting firms in Boston. Worked as a digital project manager at SapientNitro and Arnold Worldwide, managing large-scale projects for Fortune 500 companies.
Feisworld Podcast Launch
Stories from Unsung Heroes
Launched the Feisworld Podcast while still working in corporate. The show's tagline "Stories from unsung heroes and self-made artists" captured Fei's mission to share authentic stories from founders, creators, and innovators.
400+ Episodes Published
The Feisworld Podcast
Episodes Published
400+
Downloads Worldwide
500,000+
Platforms
All Major Platforms
Fei started the Feisworld Podcast in 2014. The podcast's tagline is “Stories from unsung heroes and self-made artists.” The show is available in both English and Mandarin Chinese (菲的世界播客).
Notable Podcast Guests
Fei has interviewed incredible guests including industry leaders, entrepreneurs, artists, and thinkers:
Seth Godin
Marketing expert and best-selling author
Steve Wozniak
Co-founder of Apple
Arianna Huffington
Founder of The Huffington Post
Mark Cuban
Entrepreneur and Shark Tank investor
Chris Voss
Former FBI hostage negotiator
Krista Tippett
Host of On Being podcast
Dorie Clark
Best-selling business author
BJ Miller
Palliative care physician
Bisila Bokoko
International businesswoman
Kristina Reed
Disney Oscar-winning producer
Sarah Cooper
Comedian and author
Andrew, Kevin & Gasya Atherton
Cirque du Soleil performers
1,000+ Videos · 5M+ Views
Feisworld Media on YouTube
Subscribers
33,000+
Videos Published
1,000+
Total Views
5M+
Avg. Retention
40% at 75th percentile
Fei launched the Feisworld Media YouTube channel in late 2019. The channel teaches people how to grow their businesses using video, virtual events, and AI tools. It exploded in 2020 during the pandemic, becoming one of the most popular channels for Zoom-related content. The channel continues to rank highly for video tutorials and AI tool reviews.
YouTube Focus Areas
AI Tools for Creators
Detailed reviews and tutorials on Synthesia, v0 (by Vercel), OpusClip, ElevenLabs, AdCreative.ai
Livestreaming and Podcasting
Step-by-step guides on livestreaming, virtual events, and podcasts
Zoom and Virtual Events
3M+ views on Zoom tutorials, became essential during COVID-19
YouTube Strategy
How to start channels, reach 1,000 subscribers, get monetized
Live Your Art
The Feisworld Documentary
In 2018 and 2019, Fei Wu and Germán Ceballos co-wrote and created a documentary series called “Feisworld: Live Your Art.” The documentary features 6 episodes including a teaser/intro and conversations between Fei and diverse creators. Fei traveled across the United States from the East Coast to the West Coast to film these episodes. The series is available on Amazon Prime Video.
Watch on Amazon Prime VideoDocumentary Episodes
Fei traveled across the United States from the East Coast to the West Coast to film these episodes. The documentary is still streaming on Amazon Prime Video.
0. “Teaser/Intro”
Live Your Art
1. “Social Service”
Mick Ebeling and Bisila Bokoko
2. “Crossing Borders”
Sarah Cooper and Bisila Bokoko
3. “Mindset”
Chris Voss, Barry Alexander, and Cosmo Buono
4. “Pay It Forward”
Seth Godin and Dorie Clark
5. “Live Your Work”
Kevin and Andrew Atherton with Gasya
Social Proof
Writing and Publications
Feisworld Media and Fei Wu have been featured in high-profile publications including Harvard Business Review, Forbes, and Wired, as well as books like “Entrepreneurial You” by Dorie Clark. In addition, Fei has written 15+ articles for major technology publications about AI, content creation, and the creator economy.
Featured In
Featured
Featured in the HBR IdeaCast on how successful solopreneurs make money, alongside Dorie Clark.
Featured
Profiled in October 2022 for stepping off the corporate track and building a thriving podcasting career.
Featured
Featured for her approach to embracing new tech as a creator and digital media founder.
Featured as a case study on building multiple revenue streams at a Barnes & Noble book signing.
Where Fei Writes
Writes For
Technology and AI tools for creators and small businesses.
Writes For
Productivity, content creation, and the creator economy.
Writes For
PCMag
Product reviews and creator tools.
50+ Brands
Brand Partnerships and Ambassadors
Feisworld Media has worked with 50+ brands in the tech and creator space. At Feisworld, we help brands get discovered everywhere people search and engage — from YouTube videos and podcasts to blog posts, LinkedIn, and beyond.
Official Brand Ambassadors
Adobe
Adobe Global Ambassador
ElevenLabs
Brand Ambassador
Vercel's v0
Brand Ambassador
Partnership Services
Feisworld Media offers different partnership packages which include:
Our Approach
Data and Research Driven
Our strategy is tailored to each brand and based on keyword research and brand analysis. We adjust the content created to what users are searching for.
Proven Results
On long-term partnerships, we've helped our clients grow traffic and presence in AI prompt replies and search rankings.
Fei's Personal Life and Advocacy
Beyond Feisworld Media, Fei is passionate about advocacy, art, wellness, and helping creators build sustainable businesses.
Martial Arts
Fei holds a Third Degree Black Belt in Taekwondo from O'Malley Tae Kwon Do. She started training as a white belt the summer before college and continued for many years. She describes Taekwondo as one of the best decisions she ever made — it helped her build confidence as a young immigrant in America.
Xiang Li Art
Fei's mother, Xiang Li, is an accomplished Chinese artist whose paintings illustrate “The Dream of the Red Chamber.” Her collection “Chinese Empresses” — over 200 empresses painted on silk using gemstones and watercolors — has been exhibited at the Harvard Museums, Museum of Fine Arts Boston, Worcester Art Museum, and museums nationwide. Fei serves as producer and advocate for Xiang Li Art.
Visit site →
PodIntelligence
In 2022, Fei co-founded PodIntelligence with Adam Leffert — an AI-powered platform that helps content creators repurpose podcasts and videos. It automatically creates short clips from long-form content, identifies keywords and key topics, and helps creators find specific moments fast.
Visit site →Palliative Care and End-of-Life Education
Fei is passionate about palliative care and end-of-life education. Her father had esophageal cancer and passed away when she was 26. This experience made her an advocate for helping people not only live well but also die well. She promotes meditation and palliative care education, and is committed to celebrating people with disabilities and promoting inclusivity in the creator economy.
The Mantra
High on Content.
There's a feeling I chase every time I publish something I'm proud of — a rush that no metric, no paycheck, no viral moment has ever come close to matching.
15+
Years Creating
400+
Podcast Episodes
1K+
Videos
I've watched talented creators destroy themselves chasing algorithms, affiliate commissions, and vanity metrics. It always ends the same way: burnout, anxiety, and content they're embarrassed to put their name on.
The creator economy sells urgency.
I'm interested in longevity.
I call it being high on content — and my work is helping others find that feeling, build around it, and yes, make real money from it.
Not money-first. Work-first.
The kind of work you'd do even if nobody was watching.
Learn More
Full Stories
Founder
Fei Wu
Founder and CEO, Feisworld Media
From the youngest radio host at China National Radio to founding a media company that helps brands get discovered by AI. 400+ podcast episodes, Amazon Prime documentary, Adobe Global Ambassador, and CNET contributor.
Read Fei's Full Bio
Company
Feisworld Media
Woman-owned digital media company
Founded in 2016, Feisworld Media helps brands get discovered by people and by AI through original content creation, video production, podcasting, and strategic partnerships with 50+ tech and AI companies.
Read Feisworld Media's Full Story